Selected Work
4 case studies ↓
01 / 04AI product, Lesson planning
McKinsey × Teach For India, 2026
An AI lesson planner that saves teachers 3 hours a week, while every plan stays theirs
02 / 04AI product, Voice interface
BCG X × e&, 2025
A voice assistant that helps business owners understand their sales, reviews and bills, and only acts once they confirm
03 / 04Product design, Mobile app
Dr. Reddy’s, 2024–25
Helping psoriasis patients stay on the UV therapy they usually quit, with 68% still going at week 8
04 / 04UX design, End-to-end journey
One guided health insurance journey for Prudential, with organic traffic up 2.5×
© 2026 Pranay Kotadia. Made with heart, hustle, too many tweaks and Claude. Shipped on Vercel.